Elanco

Digital Transformative Solution to Combat Ticks in Cattle

Problem

The client has been working with Bill & Melinda Gates Foundation for spreading awareness in the sub-Saharan African region to counter ticks in cattle. Ticks have been detrimental to the lives of the cattle and cost livelihood to the farmers in the region.

Need

Elanco required a digital solution that could provide a centralized network to help all farmers and farmland owners in having sufficient awareness regarding ticks in cattle and how to generate the best possible solutions to maximize production.

Solution

A cross-platform educational app, to spread awareness and solutions of ticks in cattle, was developed for the farmers. They received digital insights to control ticks, get instant aid from vets, and boost beef production.

About

Elanco

With over 65 years of experience, Elanco operates in 90+ countries and have 17 dedicated research and development sites. Its global presence expands from the USA to Europe with 10,200 employees and an annual revenue of $4.4B. Elanco is established with a vision to provide solutions, and services to farmers, farm owners, and veterinarians to improve the well-being of animals altogether.

The Persona The Persona

John Magobi

Farmer

Persona Info

30+
Diploma in Agricultural Sciences
Married with 3 kids
Uganda
English & Luganda

Pain Points

Low quality of acaricides including local, ineffective and fake products being used on animals
Low quality hand pumps used on the animals that also expose humans to dangerous chemicals
Less understanding of ticks, usage of products, the quantity, application methods, when to use acaricides (seasons) and the tick resistance

Goals

To identify ticks on the cattle and treat them
To buy the right products to save money & effort
To learn the best practices of product application and rotation for tick control

The Solution The Solution

Digitizing and Enhancing Tick Management Procedures

The Resulting Transformation

Enabling Farmers to Prevent & Identify Ticks in Cattle

The multilingual app developed by Folio3 provides a digital transformative solution to Elanco to help in changing lives with better production of beef, milk, and meat. Elanco experienced major improvements in communication and awareness of ticks in cattle, while helping users earn reward points through educational startup services given by the app itself.