American Angus Association

Automating Cattle Management for Cattle Breeders

Problem

Paper-based processes were making it difficult for the client to manage and maintain record-keeping for the cattle registry. It was also hard for the client to keep track of what was happening in the raches and fields.

Need

There was a huge need for a cattle management and record-keeping solution because manual processes were slowing the processes and affecting ROI. A cattle management solution could help improve herd value and in turn the ROI.

Solution

Angus Black Book digitized cattle management for the client and the users of the application. It helped automate the processes and streamline cattle record-keeping so that it was easier to manage and track field activity.

About

American Angus Association

Founded in 1883 in Chicago, Illinois, American Angus Association is one of the oldest and largest beef breed organizations in the world. It serves over 25000 members worldwide and is continuously growing by more than 300,000 cattle every year, aiming to maximize the production of premium quality beef for customers and bring consistency to beef production.

Understanding the Challenge

Manual Record-Keeping Causing Difficulties

For the longest time, cattle owners and producers in the United States used physical notebooks and record-keeping journals for record-keeping. They recorded information in heaps of paper and notebooks, which made it difficult to organize and store. The cattle management faced the following challenges with manual record-keeping:

  • It is difficult to record information in physical notebooks and bring them every time to the fields to make entries.
  • It is hard to organize and store paper-based documents and books full of records.
  • It is difficult and time-consuming to quickly access the records that were needed to solve a particular problem.
  • It is hard to make decisions based on the limited information available and the time taken to access more relevant data.
  • It is hard for the cattle owners to track what is happening in the fields.

Building The Solution

Streamlining Cattle Record-Keeping With Custom Mobile Application

In collaboration with the American Angus Association, the product team at Folio3 developed the Angus Black Book, a cattle record-keeping app enabling producers to capture data, track milestones, and manage herds through mobile and web platforms.

Our Approach

Understanding The User Journey

Conducted intensive discovery to understand paper-based challenges, define user roles, map workflows, and design an automated solution.

Building Wireframes

Built wireframes from user journeys, shared with client for feedback, then created a clickable prototype after approval.

Design & Development

Finalized designs from prototype, proceeded to development, with continuous client involvement and visibility at every stage.

Quality Control Testing, Training, & Launch

Tested application in staging, conducted quality checks, provided training, and launched solution for client and their teams.

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The Solution

A Unified Platform for End-to-End Cattle and Operations Management

Angus Black Book enabled the American Angus Association to manage cattle, pastures, tasks, and workforce activities through a centralized, mobile-enabled system with real-time reporting.

Pasture Management

Organize cattle by assigning them to pastures with flexible grouping and sub-categorization.

Scheduled Tasks

Plan, schedule, and track ranch activities with built-in reminders and monthly task organization.

Centralized System

Access and manage all cattle-related data from a single, real-time centralized platform.

Reporting

Generate real-time reports and analytics to monitor ranch performance and workforce activities.

Key Capabilities:

Cattle Management

Manage the complete cattle lifecycle from breeding and health to grouping and tracking.

Automation

Automate cattle record-keeping to reduce manual effort and improve data accuracy.

Operations Management

Assign, monitor, and manage workforce tasks with real-time tracking and mobile data entry.

The Resulting Transformation

Simplified & Compliant Cattle Management

The cattle management software solution is specifically designed keeping in mind the challenges being faced because of paper-based as well as manual processes. The solution helped digitize and automate the entire process and workflow, which minimized errors and helped in compliance with regulatory authorities. The Angus Black Book solution helped cattle owners in the following ways:

From entering data into journals and carrying them every day, the ranch workers and cattle caretakers could now do away with paper and simply enter and share information with a few taps on their smart devices. 

Real-time reporting and analytics meant that the management could make important decisions and assign relevant counter tasks immediately. 

Increased automation and accountability led to increased productivity because every worker knew that their work was being tracked to the minute, and they also found it easier to manage work without having to manage paper. 

Improved decision-making and increased productivity led to improved profitability.

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