Custom Salesforce development replaced a manual Excel-based sales process with a public-facing FCR calculator, organized media library, and automated CRM reporting, built for a global animal nutrition team in under four weeks.
A global animal nutrition company relied on Excel spreadsheets to calculate feed conversion ratios and share results with clients manually. The process was slow, error-prone, and disconnected from their Salesforce CRM. Folio3 Agtech built a custom Salesforce app with a public-facing FCR calculator, centralized media library, and automated CRM reporting, deployed to production in under four weeks.
BioResource International , Inc. is a global biotechnology organization founded in 1999. It specializes in the research, development, and manufacture of high-performance enzyme feed additives. In 2024, BRI was acquired by Novus International, expanding its global reach in animal nutrition. Their products help poultry and swine producers optimize animal nutrition, manage rising feed costs, and address ingredient quality variation, in a way that is safe for animals, humans, and the environment.
Industry
Animal Nutrition, Enzyme Feed Additives
Geography Served
Durham, North Carolina, USA
Technology
Cross-Platform Mobile App (iOS and Android)
Share of poultry and swine production cost attributed to feed
Currencies supported from day one: USD, GBP, and EUR
Weeks from project kickoff to full production deployment
Tools; FCR calculator and media library unified inside Salesforce
Selling enzyme feed additives requires proof. Producers need to understand exactly how much an enzyme will improve their feed conversion ratio before they commit to buying. The client's only tool for that conversation was a spreadsheet, calculated manually, emailed case by case, and completely disconnected from Salesforce. Every sales engagement depended on someone preparing and sending a file. There was no public access, no mobile option, and no record of the interaction in the CRM.
FCR calculations were built in Excel and shared with clients by email, making every sales interaction slow and dependent on manual preparation.
Client inputs and calculation results lived outside Salesforce, creating a gap between sales conversations and the company's business records.
The Excel-based process was desktop-only and not publicly accessible, restricting when and where sales teams could engage clients.
Product files, research documents, and marketing content were scattered with no centralized library or access structure for internal teams.
Folio3 Agtech started with structured discovery sessions to understand how the client's sales team used FCR calculations in practice and what the tool needed to do to replace that process entirely. The build prioritized public access, mobile usability, CRM connectivity, and clean document organization, in that order, before any code was written.
Conducted structured sessions with the client's team to map the full FCR calculation workflow, CRM requirements, and document management needs before any development began.
Built a custom Salesforce component using Apex classes, designed for desktop, tablet, and mobile with public URL access that requires no Salesforce login from end users.
Configured the calculator with USD, GBP, and EUR support. Connected public submissions to Salesforce CRM through an automated email-based record creation process.
Installed and configured a marketplace app within Salesforce to organize product and marketing content. Applied role-based access controls for secure, structured document sharing.
Tested the full build in sandbox, deployed to production after client sign-off, and completed handoff with configuration documentation and access set up for the client's team.
Folio3 Agtech delivered a connected Salesforce environment covering the client's commercial workflow from the first client conversation through to CRM record creation. The platform covers public-facing calculation, document access, multi-market usability, and automated stakeholder reporting, all within a single Salesforce instance.
Accessible via browser on any device without a Salesforce login. Clients calculate feed conversion ratios directly from a shared link, with no back-and-forth required.
Built with Apex classes to Salesforce development standards. Configurable for the client's specific FCR inputs, product variables, and calculation logic.
Calculator interface adapts to desktop, tablet, and mobile. Sales reps run client conversations from any device without format or access constraints.
Supports USD, GBP, and EUR natively. Enables consistent sales conversations across international markets without manual currency conversion steps.
Each calculator submission triggers an automated process that creates a record in Salesforce. Client inputs are captured without any manual entry required from the sales team.
Product content, research, and marketing files organized in one Salesforce library. Replaces scattered folders and email-based file sharing across internal teams.
Document access governed by user role. Teams see only the content relevant to their function, with structured permissions replacing unmanaged file sharing.
Calculation results compiled and delivered automatically to relevant stakeholders after each submission.
"The FCR calculator and media library came out exactly as we needed. The team was easy to work with throughout, and the quality of the delivery was consistently high. It was clear they understood what we were trying to build and why it mattered."
Sara Reardon
Global Marketing & Product Manager, BRI
After deployment, the client's sales team no longer needed to prepare and send spreadsheets to open a client conversation. Producers access the FCR calculator directly from a shared link on any device. Every submission flows into Salesforce automatically. Internal teams access product and research content from one organized library with controlled permissions and no manual overhead.
This client replaced a manual, email-driven process with a public-facing Salesforce app built and deployed in under four weeks.
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