GALVmed

Building an Advanced Web Application to Help Calculate Market Potential in Sub-Saharan Africa for Veterinary Medicine

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Problem

Galvmed was finding it difficult to manually store data and calculate the market potential for veterinarian pharmaceutical vaccines and drugs for various different regions in developing countries.

Need

They felt the need to digitize operations to make it easier and more convenient for research organizations and pharmaceutical companies to calculate market potential and subsequently introduce relevant drugs and vaccines.

Solution

The solution is easily accessible and scalable and supports all species of livestock. It helps users perform advanced condition-based calculations using default market numbers provided or even after editing any assumptions.

About

GALVmed​

Originally founded in 2004, GALVmed (earlier GALV) has a mission to Protectect livestock, save human lives. Funded by the Bill & Melinda Gates Foundation as well as DFID, they make veterinary medicine and vaccines for livestock animals and make advanced diagnostics affordable and accessible for more than 900 million ranchers in developing countries around the world.

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Understanding the Challenge

Difficulty in Calculating Market Potential With Spreadsheets

Difficulty in Calculating Market Potential With Spreadsheets. It was difficult to estimate the market potential for various veterinarian pharmaceutical drugs for different regions using manual processes. Their existing approach consisted of using spreadsheets for storing data and computing calculations.

  • It was difficult to scale the existing spreadsheet-based model or even just maintain it, because of many tabs such as countries, production systems, products, diseases, population, etc.
  • The data could not be accessed on mobiles.
  • Since it was a spreadsheet model, the chances of losing data and having calculation errors were inevitable.
  • It was not possible to calculate the market potential for all the species from one single interface.
  • It did not allow multiple data entries or the ability to make advanced condition-based calculations and forecasts.

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Building the Solution

Building an Intuitive Interface

The solution is accessible and supports all livestock species, enabling easy market potential calculations. It is scalable, mobile-friendly, and allows condition-based calculations for predictions.

Our Approach

Understanding The User Journey

We conducted a digital discovery process to understand client challenges and objectives, analyzing workflows in detail to address root causes and define an effective solution.

Building Wireframes & Designs

After mapping workflows and user personas, we created wireframes and designs, validated them with the client, and proceeded with approved concepts toward prototyping and development.

Development

Our developers built a modular solution, including server components for data management, an administrative module for user and work order management, and a QA module.

Deployment, Testing & Training

We deployed the solution after backend integration, conducted thorough testing, and provided client training to support adoption and help them use the system effectively.

The Solution

Building a Market Potential Analysis System

The solution helps GALVmed identify priority regions by combining livestock data, disease assumptions, and predictive calculations to evaluate veterinary intervention opportunities.

Company Management

The solution offers customized access and permissions for companies and customers, helping them generate maximum revenue through controlled system usage.

Product Management

The company can manage and automate which pharmaceutical product works best against animal diseases, simplifying calculations and improving decision-making accuracy.

Specie Management

The solution supports multiple livestock species management, including population and disease assumptions in calculations, all modifiable by users when needed.

Disease Management

An automated process analyzes various diseases to calculate market potential for drugs prescribed, improving planning and pharmaceutical decision-making strategies.

User Management

Advanced user management supports multiple roles, including ranchers, pharmaceutical companies, and government users, ensuring controlled access and operational flexibility.

Calculations

The solution enables advanced condition-based calculations with automated formulas, allowing users to modify inputs while maintaining default formula consistency.

The Resulting Transformation

Advanced Analytics With a Market Assessment Solution

The solution is essentially a market assessment tool that helps the users calculate the accurate market potential for specific drugs in specific countries along with the species in question. It also helps them choose their target market and edit any assumptions made to arrive at the answers.

Can be accessed on all smart devices that helped users to access all relevant information at any point.

Enables the users to calculate the precise market potential for each drug in each country for any particular livestock. This made decision-making much easier and less time-consuming.

Allows users to leverage advanced calculations as well as make condition-based forecasts to prepare for the different situations beforehand.

The client can also resell the tool with limited access to other manufacturers who are also targeting such markets.

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