Vytelle Sense

Building a Data Analytics Solution to Optimize Feed Efficiency and Profitability for the clients

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Problem

Vytelle customers had a legacy desktop based app that was complex and resulted in low adoption rates, making procedures slow and cumbersome.

Need

Vytelle was looking to move its data-interaction with its customers to a responsive web app that helps them share reports and trial data by increasing system adoption rate and eliminating manual procedures.

Solution

A responsive web app developed seamless data sharing and communication network among vytelle and its customers, making its clients more responsive and informed.

About

Vytelle Sense

A precision genetic livestock solutions company, Vytelle has been serving cattle producers and feedlots in 34 countries across the world. Its product Vytelle Sense is a data capture system for livestock that records feed intake as well as weight gain measurements to be able to identify ideal feed-weight ratios and trends.
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Understanding the Challenge

Legacy Systems Hampering Efficiency

Since Vytelle Sense systems used legacy on-site desktop computers, the client’s customers were accessing and communicating trial specific and other information via different mediums. This caused several operational issues for the client and its customers that are seed stocks, feedlots operators, and research institutions.

  • The client’s customers take too long to respond to queries: It was time-consuming for the customers to juggle phone calls, notes, and emails. They didn’t get to know about action items right away, which also caused delays.
  • The customers sometimes took nearly 30 days to submit trial-specific data: This is because it was difficult to maintain multiple data sources such as emails, the database, and data extraction tools.
  • The client found it difficult to track customers, and identify missed days. They often had to log in to the customers’ accounts to enter trial notes: Customers hardly used the legacy system because they found it difficult and time-consuming to manually submit data regularly via spreadsheets.
Here are some challenges specific to the client’s customers:
  • Customers did not get an instant notification when there was a documented abnormality in the animal’s behaviour, weight gain, or water intake.
  • Research customers did not have access to the data they need, such as position-specific data for the animals.

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Building the Solution

Enabling Real-Time Data Access on Any Smart Device

The solution delivered an integrated web app, improving customer communication while enabling real-time tracking of animal performance across feedlots.

Our Approach

Understanding The User Journey

After identifying the pain points and challenges faced by the client, we created user personas and delved deeper into the problems to address the root causes of the problem.

Building Wireframes & Designs

We then used user-centric design and the lean startup method to build wireframes and approved designs for the web application with a simple and user-friendly Interface.

Development

Our front-end developers then incorporated the wireframes and design into a responsive web application for the client and then integrated it with the backend.

Deployment, Testing & Training

After integrating with smart hardware like pens and feed intake nodes, we implemented the solution and trained the client to onboard and guide their customers.

The Solution

A More Connected Way to Manage Livestock and Performance Data

We developed an integrated system that captures, processes, and presents livestock data across multiple touchpoints, enabling efficient management and consistent data flow across operations.

Animal Enrollment & Management

Customers can add and manage animals with details like EID tag, pen, gender, breed, and weight. Initial enrollment enables continuous automatic updates of feed intake and weight data for each animal.

Pen Management

Customers can add and manage pens while leveraging automatically updated data. The system provides a comprehensive, organized view of animals based on pen allocation, improving visibility and monitoring across feedlot operations.

Trials

The solution enables Beef Genetics program customers to participate in feed efficiency trials using structured checklists, ensuring accurate data collection and reporting to evaluate animal performance and support informed, data-driven production decisions.

Action Items & Animal Flagging

The application alerts users when actions are required, including health-related issues or anomalies. Animals are automatically flagged when irregular patterns are detected, helping customers quickly identify and respond to potential problems.

User Management

The solution allows the client to assign user roles and permissions. Customers can capture and access data directly within the application, reducing reliance on emails and phone calls for communication and coordination.

Site Management

The client can create, update, and manage multiple sites based on operational needs. It also enables tracking of site-level data and activities without requiring access to individual customer accounts.

Comprehensive Analytical Dashboard

A centralized dashboard provides complete visibility into animal data, including automated feed intake and weight analysis. Customers can access key metrics and insights to monitor performance and support operational decision-making.

Reports

Reports are integrated with Power BI and Tableau and are accessible in real time. This allows customers to identify underperforming pens and high-performing animals, supporting better analysis and performance evaluation.

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The Resulting Transformation

Optimizing Feed Efficiency & Profitability

The solution helped the client to share data that can help maximize feed efficiency and leverage that to make optimal breeding decisions for feedlots, seedstocks, and research academia. It added value to the client’s business in the following ways:

The client could offer better customer service to its customers and act as the voice of the customer in the product development process.

Seedstock and feedlot owners could now identify and produce more efficient, high-performing yet low RFI seedstock, which led them to produce more food with fewer resources and at a lower cost.

The client could now track its customers in real-time and the users have full-time access to actionable insights.

Researchers are able to conduct advanced research to facilitate the beef industry to maximize efficiency as well as profitability while ensuring sustainability at the same time.

Enabled the users to predict the feed efficiency of cattle progeny from the mating options available. The client’s customers could optimize nutritional decisions and even forecast weight for herds of cattle

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