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A Leading Global Biotechnology Company

Salesforce Custom App Development for FCR Calculations in Poultry Nutrition

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Problem

The client used Excel sheets for feed conversion ratio (FCR) calculations, which were manually shared with investors.

Need

They needed a Salesforce-based FCR calculator, publicly accessible, mobile-ready, and integrated with their CRM.

Solution

Folio3 built a custom Salesforce app featuring an FCR calculator, media library, and reporting integration.

About

The Company

A global biotechnology company specializing in enzyme-based feed additives, this organization partners with poultry and livestock producers to enhance nutrition, efficiency, and sustainability. Operating across major animal agriculture markets, it delivers science-driven solutions that help farmers reduce feed costs, improve production outcomes, and address ingredient variability.

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Understanding the Challenge

Manual Excel FCR Calculations Slowed Client Engagement

  • Manual Excel sheets for FCR calculations made sales slow, inconsistent, and prone to errors.
  • Sharing calculations with investors was cumbersome, requiring back-and-forth emails and manual updates.
  • Limited scalability and accessibility — the process was not mobile-friendly, lacked multi-currency support, and wasn’t integrated with Salesforce.
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The Solution

Salesforce Custom App for FCR Calculator & Media Library

FCR calculator
  • Converted the manual Excel-based investment calculator into a custom Salesforce component accessible across desktop, mobile, and tablet.
  • Enabled public access via secure link, allowing clients to input values and calculate FCR without back-and-forth emails.
  • Added multi-currency support (USD, GBP, EUR) and integrated submissions with Salesforce CRM through email-based record creation.
Media Library
  • Implemented a customized Salesforce document library using a marketplace app to replace scattered files and folders.
  • Designed visual navigation and search, so users could quickly locate documents without digging through nested structures.
  • Applied role-based access control (RBAC) for secure file sharing and controlled readability across internal teams.
Data Integration & Reporting
  • Designed seamless data flow from the public calculator link into Salesforce CRM, capturing inputs against client records.
  • Automated report generation and email delivery to stakeholders with calculation summaries.

The Resulting Transformation

Automated FCR Calculations Improved Client Engagement

  • Clients accessed a public, mobile-ready calculator, eliminating manual Excel sharing by sales
  • teams.Multi-currency support (USD, GBP, EUR) expanded usability across diverse regional markets.
  • Document library integration simplified internal access and ensured secure, role-based file sharing.
  • Automated reporting in Salesforce gave teams instant visibility into client inputs and market trends.
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Who We Have Worked With

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Boehringer Ingelheim
Agri Beef
arabianfarms
cactus feeders logo
hanor
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vytelle-logo
Cargill
zoetis-logo
HillsToHomeLogo
merck
sidestep
squaretrade
oracle
sap
standardchartered
client-honda
delphi
client-bitzer
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mercedes
jaguar
livingo
cisco
hiplink
colgate
client-sony
hawk
barnes
osage

Serving the Agriculture
Industry Globally Since 2004

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    Our Expertise

    20+ years in the AgTech Industry
    600+ projects completed worldwide
    A quality management system compliant with ISO 9001, ISO 27001 & 27701
    Microsoft Partners: Gold Partner, Silver Partner
    NetSuite Alliance Partner, NetSuite Success Partner, NetSuite Commerce Partner