A Leading Global Dairy Corporation

Revamping UI/UX to Make it a Smoother, More Intuitive Experience
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Problem

The UI and UX for the client’s existing solution had usability issues and made navigation difficult for less tech-savvy users. There was a constant risk of losing data and the application crashed frequently.

Need

They needed to revamp the UI/UX for the application so the farmers found it easier to streamline their daily operations and manage long-term planning without being in constant fear of data loss.

Solution

The new and improved solution was powerful yet had a user-friendly and intuitive interface, so even the users with a lack of technical knowledge found it easy to use.

About

Dairy Corporation

Founded more than a century ago, the client is one of the largest corporations in the United States. With a team of more than 155,000 professionals in more than 70 countries worldwide, they bring risk management to the world of agriculture, food, and nutrition, and help farmers and ranchers grow and connect to broader markets.
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Understanding the Challenge

Existing Systems Affecting User Experience

The UI/UX for the client’s existing application made it difficult for users with less technical expertise to leverage it to the fullest. The app was not easy to use and had very apparent usability issues. It crashed frequently, and there was always a risk of data loss, which is why most users took down information manually to avoid data loss.

  • The app crashed very frequently, making it hard to capture important data in one go.
  • Auto-sync and auto-publish features in the application did not work properly, leading to the loss of customer data as well as notes entered into the application.
  • The interface was not intuitive and processes took very long with multiple screens and clicks involved.
  • The users were taking notes in physical journals to avoid data loss.
  • Historical data was hard to access within the app because visits are archived after a certain time period.
  • It was not possible to capture data for multiple parlours or even for a specific animal.

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Building the Solution

Completely Revamping the UI/UX for the Cross-Platform App

The revamped cross platform application helped the client overcome existing issues, offering a more intuitive experience that reduced reliance on technical knowledge for effective use.

Our Approach

Understanding The User Journey

We conducted a 6 to 8 week discovery, analyzed user roles and pain points, and recommended a complete UI UX revamp.

Building Wireframes & Designs

We restructured workflows and designed intuitive wireframes, enabling users to complete tasks quickly with minimal effort and fewer steps.

Development

Our development team then took over and recreated the UI/UX to build a new and improved solution for the client.

Deployment, Testing & Training

We deployed the solution after minimal training was given to explain the new features as well as the interface changes.

The Solution

A Redesigned Application Focused on Usability and Reliability

Each feature was reworked to reduce effort, eliminate data loss risks, and help users complete tasks faster with a clearer and more intuitive interface.

User Onboarding

Users are welcomed with a splash and onboarding screens with coach marks explaining features, app purpose, and how to use each element effectively.

Dashboard

The dashboard provides visibility into upcoming actions, unsynced items, recent farm visits, and pinned prospects and customers for quick access.

Sites (Under Customers and Prospects)

Users can create, view, and update sites while managing pens and configuring diet setups for cattle within the application.

Notebook

A digital notebook allows users to view consultant notes, create new entries, and update existing notes for better information tracking.

Data Syncing

The application supports reliable auto syncing when the internet is available, with sync results shown on the dashboard and a manual sync option.

User Authentication

Consultants log in through the client portal, while other users securely access the application using Okta-based authentication.

Customers/Prospects

Users can access, view, and manage customers and prospects, explore associated sites, and create or pin records for quick reference.

New Visits and Visit History

Users can create visits, manage tools and pens, generate reports, and filter historical visits by tool, status, and date range.

Offline Mode

Users can access visits, customers, notebook, and dashboard offline, with updates reflected only after syncing when internet connectivity is restored.

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The Resulting Transformation

An Intuitive App Offering a Seamless Experience

The solution enabled many users who didn’t even use the application to leverage the benefits of the analysis and actionable information available in the app. It helped improve the overall user experience and made it easy for the users with little to no technical knowledge.

The consultant now has the control to be able to decide the auto-publish duration, since the data is automatically saved after every 15 minutes.

The app is now more intuitive and gives options to the users to personalize their experience by marking their frequent tools and customers.

The digital notebook redefined convenience for the users that used to carry their physical notebooks with them on visits to avoid data loss.

The reports are shorter and crisper and can be customized according to the user’s preference.

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