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Oaken

Innovative Solution To Connect Growers and Landowners For Better Communication

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Problem

Oaken, an innovative platform bridging the gap between growers and landowners, encountered challenges related to communication and efficient information management. This resulted in weakened partnerships, hindering the potential for fruitful business collaborations.

Need

They required a solution that could provide a centralized platform to keep all landowners connected, track conversations, events, leases, and payments, and strengthen the partnership between Growers and Landowners.

Solution

Oaken received a robust platform allowing growers to keep track of all landowners on a single platform, manage data, receive reminders for important dates, access real-time analytics, make decisions on the go, and assign relationship managers effectively.

About

Oaken

Oaken is a groundbreaking startup platform that facilitates effective communication and management for growers and landowners. The platform has already gained attention, with over 500 active users, including 300 growers and 200 landowners, managing a combined total of 10,000 acres of farmland. Oaken’s solution empowers users to foster strong relationships, streamline communication, and make data-driven decisions.

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The Persona

Sam Smith

Landowner

Persona Info

  • 65+
  • High School Graduate
  • Married

Pain Points

  • Constant checking up on the land to ensure the farm is in safe hands and appreciating in value.
  • Finding the best grower in the region to handle the farm.
  • Renewing leases with the growers on favourable & profitable term.
  • Transitioning to the next generation of landowners and ensuring the ownership remains intact within the family.

Attributes

Technophobic Agile

Organized

Family Man

Traditionalist

Julie Alan

Grower – Lead for Land Relationships

Persona Info

  • 35+
  • Goals
  • Masters in Business Administration
  • Married with kids
  • USA

Pain Points

  • The administrative burden due to the use of multiple applications for finances, contact management, documentation, and communication.
  • Excessive time spent on reviewing leases, documentation, and other financial records manually.
  • Management of multiple landowners and communication around the administration of the land.

Attributes

Confident

Independent

Tech Savvy

Leader

Problem Solver

Noah Taylor

Grower – CEO

Persona Info

  • 40+
  • Diploma in Agricultural Sciences
  • Married with 2 kids
  • USA
  • English

Pain Points

  • Keeping track of the activities of the land operations as the business grows while maintaining good relationships with the landowners.
  • Feeling of not negotiating the correct rent at renewal time and unavailability of the tools & information to accomplish it.
  • Projecting a confident/professional brand to landowners and land managers to secure new land and keep access to it.

Personality/Attributes

Leader

Decision Maker

Receptive

Trustworthy

Organized

Kaylie Mathews

Grower – Relationship Manager

Persona Info

  • 30+
  • Bachelor in Business Administration
  • Single
  • USA

Pain Points

  • The administrative burden due to the use of multiple applications for finances, contact management, documentation, and communication.
  • Excessive time spent on reviewing leases, documentation, and other financial records manually.
  • Management of multiple landowners and communication around the administration of the land.
  • Testing safe mode

Personality/Attributes

Detail-Oriented

Great Communicator

Empathetic

Tech Savvy

Jenny Wilson

Grower – Admin

Persona Info

  • 35+
  • Masters in Business Administration
  • Married with kids
  • USA
  • English

Pain Points

  • The administrative burden due to the use of multiple applications for finances, contact management, documentation, and communication.
  • Excessive time spent on reviewing leases, documentation, and other financial records manually.
  • Management of multiple landowners and communication around the administration of the land.

Attributes

Confident

Independent

Tech Savvy

Leader

Problem Solver

The Solution

Enhancing Communication and Strengthening Partnerships

The platform brought growers and landowners together with clearer communication, structured relationships, and better decision-making support.

Communication

Streamlined email gateway and project updates facilitated efficient discussions and real-time progress tracking

Specify Relationships

Clear definition of relationships between Growers and Landowners reduced misunderstandings and conflicts.

Relationship Manager Assignment

Facilitated easy allocation of relationship managers for personalized support and engagement.

Real-time Analytics

Dashboard offering insights into partnerships and payment statuses, aiding data-driven decisions.

Contact Management

Enabled users to input and manage contact details, ensuring easy communication between stakeholders.

Decision-making Roles

Designation of roles allowed for smooth and informed decision-making processes.

Land Details

Comprehensive data about each landowner provided valuable insights for decision-making.

Family Tree Creation

Visualizing and understanding the network of partnerships fostered better collaboration and planning.

The Resulting Transformation

Saved Time by Centralizing Data, Events, and Reports

By adopting Folio3’s solution, Oaken experienced significant improvements in their communication, relationship management, and decision-making processes. The platform allowed them to maintain stronger partnerships, leading to enhanced efficiency and growth potential for both Growers and Landowners.

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