Huvepharma - Rebate Store

Enabled HuvePharma To Execute The Best Reward Mechanism For Its Valued Customers

Problem

The client wanted to expand the customer base and was trying to retain existing customers for their online store. The complex user interface of the existing system was one of the major obstacles in the way of customer success.  

Need

To reward their customers, HuvePharma was looking for ways to create a system whereby they could give them points, which they could then use to buy other goods; like clothing, gift cards, and vacations, from an online fulfilment store.

Solution

Folio3’s developed a reward platform for huvepharma’s customers by introducing a rebate store in their existing tech stack awarding them points, where they can purchase products by redeeming their points with no payment transactions involved.

About

Huvepharma

Privately held Huvepharma has its headquarters in Sofia, Bulgaria. Biovet. They have more than 50 years of experience in the fermentation and production of dietary and health products for people and animals. They have had both organic and acquisition-based expansion.

Huvepharma® has a distribution network which covers more than 90 countries in 6 continents. Large, contemporary fermentation facilities include substantial R&D, quality assurance, and packaged products capabilities as well as the ability to produce large molecules, purify them, and carry out downstream processing.

Understanding the Challenge

Customer Expansion and Retention 

Huvepharma wanted to increase the customer base and wanted to retain the existing customers for their online store, which was not possible in their existing system. They meant to incentivize customers from tier-1 to the very end customer, by enrolling/subscribing the customers into their Rebate Program, award them Points, and they can purchase products by redeeming their points.

  • The solutions had to be very specific as the client was very specific with what their needs are and what should the end product look like.
  • Your commercial staff may be passing up significant chances if they don’t have good visibility into your rebate programs.
  • Rebate accrual is the payment of a customer that is due but has not yet been paid because it is typical with rebate offers for you to earn rebates at a different rate than you get them.
  • Conflicts with suppliers over overdue rebate payments hurt supplier relationships and the business’s bottom line by delaying payment or not obtaining the value expected.
  • A trade deal may be in effect for a very long time. It can be quite difficult to maintain precise, clear, and concise data during the whole lifespan of a rebate program.

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Building the Solution

Building The Best Online Rebate/Fulfillment Store

Developed an online rebate and fulfillment store with a points-based reward system, enabling customers to redeem points for purchases without transactions.

Our Approach

Understanding The User Journey

Conducted discovery, defined user personas, and identified requirements, leading to a two-phase plan with separate applications for managers and auditors.

Building Wireframes & Designs

We then built wireframes to conceptualize what we understood from the requirements, and after getting them approved, we went on to the actual designs.

Development

Our developers then went on to build two separate applications catering to different users.

Deployment, Testing & Training

We launched the MVP in 7 months and then proceeded to train the employees while simultaneously making improvements.

The Solution

A Complete Online Rebate and Fulfillment Store

Developed a centralized online rebate and fulfillment store powered by a points-based system, enabling users to browse, redeem, and order rewards seamlessly without payment transactions.

Rebate Program Management

Helps create and manage rebate programs with key details, including name, description, featured image, associated products, categories, and status.

Review and Confirm the Order

Displays complete order details for review. Upon confirmation, users are redirected to the order received page for final acknowledgment.

Store Management (Admin Panel)

Admins manage stores and products through an integrated WooCommerce plugin, supporting default shipping functionality without applying delivery charges.

Order Received Page/Flow

Displays confirmation details, including order ID and date, while allowing admins to track and manage all successfully placed orders.

Online Store Landing Page / Product Detail Page / Cart Flow

Users can explore categories, apply filters, view product details, and manage carts with real-time updates before proceeding to checkout.

The Resulting Transformation

Streamlining Quality Assurance Management

The solution helped turn the situation around for the client and gave them exactly what they needed in the form of an automated quality, control, and management solution. It helped them streamline their quality management and improved overall business effectiveness. Electronic reporting helped make audits much easier and faster and there no longer had to be any delays because the USDA officials could access the application with their own accounts. The solution helped add value to the client’s business in the following ways:

More than 65% of the workflows and more than one hundred forms were digitized which reduced the load on the workers.

Productivity, as well as the quality of work, was improved as the tasks were digitized and the chances of errors are reduced at all levels.

Data errors made due to human negligence were minimized because most repetitive tasks were automated and the check and balance is maintained by having real time data.

The management can now automate corrective actions, which minimizes the time taken to amend quality deviations and other such situations.

The management can also leverage preventive maintenance which also improves quality management and reduces the number of recalls.

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