Boehringer Ingelheim

A Field Service Management Prototype to Help Train Farmers to Improve Efficiency

Problem

Farms service teams were performing manual tasks, causing inefficiencies and delays, and managing their surveys and gauging the performance was very difficult for them. 

Need

There was a need to digitize the field force workflow and simplify the data that was captured in the farm fields and ranches. There was also a need for visibility to ensure optimal performance of the field service team.

Solution

We built a well-designed, clickable prototype called Last Mile App that would help automate field service management and would allow the team to conduct their surveys and manage them on smart devices.

About

Boehringer Ingelheim

With over 130 years of experience, Boehringer Ingelheim is one of the largest pharmaceutical companies in the world. It has a proven track record and reputation for producing premium quality pharmaceutical products as well as vaccines for pets, livestock, and wildlife. Constantly looking to innovate, the company has provided millions of medicines and vaccines worldwide and contributed to animal health.

Understanding the Challenge

Manual Processes Causing Delays & Inefficiencies

The Gates Foundation collaborated with the client in an initiative to help small farmers in the African region to transform their businesses and improve sales. To be able to do that, field visits were needed, where the field service teams would use paper-based surveys to gather information and check training materials. A manual field service program would cause the following issues and challenges:
  • Paper-based documentation is difficult to carry, store, and manage.
  • It makes the whole process extremely time-consuming and cumbersome.
  • It would be difficult to work with geolocations if all the documentation is paper-based.
  • The client would find it difficult to track worker’s productivity and activity in the field.
  • Reports would take time because the management would have to wait for the team to return to the office.

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User Persona

Livestock Service Providers, LLSPs

Data recording is very tough on the field. I write my notes and sales data on paper and spend time in compiling a fair copy at day end. Sometimes I’m unable to note everything down, and I understand that’s a loss.

Knowing details and history of smallholder farm is important but area rotation and new additions to the team result is loss of history.

Also, we don’t always have the latest training material, video/ Digital demonstrations and at times we don’t have the right pricing information.

Administrator

We need a platform to effectively reach smallholder farms with basic veterinary & herd management advice, demonstrate product administration and survey/replenish stocks of veterinary products at local
retail shops. Data consolidation & analysis is a challenge for us.

Currently, data is recorded by LLSPs in a variety of ways, including pen & paper. It’s virtually impossible for us to perform data analysis. Tracking animal health status and product sales at the smallholder farm level is difficult with the unavailability of a centralized system.”

User Journey

Building the Solution

Showcasing Excellence with Custom Clickable Prototype

Folio3 built a mobile app called Last Mile App that automated field service management and showed the client what it would be like to allow the field service personnel to schedule and manage field surveys and share real-time data and reports right from their smart devices.

Our Approach

Understanding The User Journey

Conducted detailed discovery to understand client needs, identify user challenges, and define requirements for building an effective prototype.

Building Wireframes

Defined user roles, mapped journeys and workflows using storyboards, and designed wireframes to support prototype development.

Building the Prototype

Built a full-featured clickable “Last Mile” application prototype aligned with client requirements after ensuring complete stakeholder alignment.

The Solution

Enabling Efficient Field Service and Farm Visit Management

The platform helped field teams manage visits, capture insights, and track activities through a centralized mobile application.

Our Approach

Scheduling

The solution enabled field service teams to schedule farm visits, making visits systematic and ensuring better preparation.

Registered Farms

The solution allowed field teams to view registered farms and add new entries with accurate geolocation details.

Direct Sales

The team could record all the direct sales to the farmers right on the application.

Notes

The personnel could take photos and notes and upload them while on their farm visits.

Add Data

The solution allowed personnel to enter data into pre-configured fields like cattle, dairy cows, and calves.

Check-in/Check-out

The field service team could easily record their farm visits with a check-in and check-out feature.

Surveys

The solution enabled field teams to conduct and complete pre-configured surveys directly during farm visits.

Training

The solution enabled management to view available training and share new training programs with farmworkers easily.

The Resulting Transformation

Discovering The Effectiveness of Going Digital

With the prototype of the Last Mile mobile application, the client was able to determine the usability of the application and the effects of going truly digital. The clickable prototype gave the client a fair idea of how the application would look after it was developed and the features it would embody.

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