The paper based process to produce sale books for ranchers were inefficient, causing trouble to produce books with updated EPD numbers and teams were not able to sync on the projects.
Angus Media wanted to digitize and automate their sale book operations such as filling animal related information, designing book layouts, & communicating with multiple users via a single platform.
Our web app automated the life cycle of sale book from start to end which helped angus media to produce more books and drive more business in less time.
We conducted a detailed discovery process to understand requirements and challenges, created user personas, identified critical areas, and defined the need for two-phased applications.
We created wireframes based on the gathered requirements, got them approved, and then proceeded to design the solution aligned with the client’s expectations.
We developed two separate applications for different user groups, feedlot managers and auditors, based on their specific workflows and requirements identified during the discovery phase.
We launched the MVP in seven months, trained the employees, and continued improving the system through testing, feedback, and iterative enhancements after deployment.
Multiple roles were involved in the sale book publication, including coordinators, artists, proofreaders, managers, and ranch owners, with appropriate access permissions.
All data was available on a centralized portal, eliminating discrepancies, with every user action instantly synchronized across system stakeholders consistently.
The web application automated the entire sales book lifecycle, from design to publishing, using predefined templates and weekly API updates.
The solution integrated with Google Analytics, enabling users to track distribution and monitor which animals were selling faster through insights.
Where all the work used to be manual, the solution completely automated the workflow and ensured a paperless process until final printing. All versions of the sale books are now stored, updated, and maintained in the system. The digital solution added value to the client’s business in the following ways:
Paperless systems with no physical records to keep or store
Older designs and artifacts can easily be accessed to be used again or gain inspiration from.
Automated API calls are run every Friday to update the EPD values and any other changes in the animal details.
Production and design have been made a lot easier than before even though the users aren’t technology-oriented. There have been more than 1100 books published to date since the solution was implemented.
The solution is integrated with Google analytics enabling the ranch owners to see how their sale books are being viewed and which animals are selling.
Increased efficiency, reduced effort, and reduced time.
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