A cloud-based portal replaced paper workflows, automated weekly EPD syncs, and gave producers direct catalog control without additional headcount.
Angus Media produced sale books through a manual, paper-based workflow that capped output and left EPD data perpetually stale. Folio3 Agtech built Pasture to Publish: a cloud portal that automates lot data pulls, photo placement, and weekly EPD syncs. Producers gained around-the-clock catalog control, and annual output scaled by over 55% without a single new hire.
Angus Media is the marketing and publishing division of the American Angus Association, the nation's largest beef breed organization with more than 21,000 members across the United States and Canada. Angus Media produces sale books, directories, and digital marketing programs that help registered Angus producers maximize demand for their genetics before sale day.
Industry
Livestock Marketing and Publishing
Geography Served
Saint Joseph, Missouri, USA
Technology
Custom Web Application (Pasture to Publish℠)
Growth in annual sale book production capacity, from roughly 385 to nearly 600 books per year
Physical proofing paper eliminated per sale book through fully digital review cycles
Per-book production time reduced from 12 to approximately 7 days, accelerating delivery for clients
Premium catalog offerings including parent averages, animal rankings, and QR codes enabled
Angus Media's production team built sales books by hand. Every step required manual effort: re-typing EPD values from the mainframe, physically printing proof sheets, placing photos into layouts one by one, and flying remote staff on-site to access files stored on local servers. The team was skilled and thorough. The process just could not scale.
Physical layouts, printed proof sheets, and no version control slowed every production cycle and created constant risk of errors.
EPD values update weekly, but manual re-entry could not keep pace, leaving outdated data in finalized and printed catalogs.
All production files lived on local servers. Remote staff and freelancers had to travel on-site to access and contribute.
Manual workflows limited annual production to roughly 385 books with no viable path to scaling volume without adding staff.
Folio3 Agtech started with the production lifecycle, not the technology. The team traced every step of how a catalog progresses from data intake to finished page before writing a single line of code. That understanding shaped Pasture to Publish into something the Angus Media team and their ranch clients could actually use every day.
Documented the full production lifecycle from lot entry to final print, identifying integration points, user roles, EPD sync cadence, and remote access requirements.
Designed and built Pasture to Publish as a secure, role-based cloud platform with direct integration to the American Angus Association mainframe.
Configured weekly EPD pulls from the AAA database, eliminating data re-keying and ensuring up-to-date accuracy in every catalog before sale day.
Engineered photo detection so uploaded images route automatically to their assigned lot position in the layout, removing designer intervention entirely.
Added interactive digital flipbooks with embedded video and buyer analytics, giving cattle producers real-time visibility into lot views and buyer engagement post-publication.
Folio3 Agtech delivered Pasture to Publish as a centralized, cloud-based platform that covers the entire production lifecycle. From the moment lots are entered to the moment the finished catalog reaches its audience, every step runs through a single connected system.
Animal records pull directly from the AAA mainframe. Pedigrees and EPDs populate automatically, with no copy-pasting or rekeying required.
Every Friday, EPD values sync from the AAA database, ensuring books carry the most current performance data before the sale.
Each uploaded photo drops into its designated layout spot, removing a full day of image placement work for designers.
Interactive online catalogs include embedded videos, buyer watchlists, and lot view analytics, giving producers visibility beyond the printed page.
Coordinators, artists, proofreaders, managers, and clients each operate with tailored permissions inside the same centralized cloud platform.
Remote staff and freelancers log in securely from anywhere, eliminating on-site server dependency, production access delays, and unnecessary travel costs.
Parent averages, animal rankings, highlight ranks, and QR codes are now available as catalog options, previously impossible to include manually.
Physical proofing is eliminated. Review and approvals happen digitally, cutting print costs and removing multi-day paper cycles entirely.
“Pasture to Publish has been getting smoother with every release. Every time we access the system, there are new features enhancing the experience. It has truly been a game changer for putting our sale books together. Even my seven-year-old helps by dropping pictures onto the layout. I can't imagine selling books any other way.”
Ranch Owner
Angus Media Client
After launching Pasture to Publish, Angus Media's production team moved from a print-and-proof workflow to a fully connected, cloud-based process. Hand-keyed EPD data was replaced by automated syncs. Layouts that took a full day to assemble now build in minutes. Producers gained around-the-clock catalog access, and the team took on significantly more books per year.
Angus Media scaled its publishing output by over 55% without adding a single person to the team.
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