A Leading Global Dairy Corporation

Revamping UI/UX to Make it a Smoother, More Intuitive Experience

Problem

The UI and UX for the client’s existing solution had usability issues and made navigation difficult for less tech-savvy users. There was a constant risk of losing data and the application crashed frequently.

Need

They needed to revamp the UI/UX for the application so the farmers found it easier to streamline their daily operations and manage long-term planning without being in constant fear of data loss.

Solution

The new and improved solution was powerful yet had a user-friendly and intuitive interface, so even the users with a lack of technical knowledge found it easy to use.

About

Dairy Corporation

Founded more than a century ago, the client is one of the largest corporations in the United States. With a team of more than 155,000 professionals in more than 70 countries worldwide, they bring risk management to the world of agriculture, food, and nutrition, and help farmers and ranchers grow and connect to broader markets.

Understanding the Challenge

Existing Systems Affecting User Experience

The UI/UX for the client’s existing application made it difficult for users with less technical expertise to leverage it to the fullest. The app was not easy to use and had very apparent usability issues. It crashed frequently, and there was always a risk of data loss, which is why most users took down information manually to avoid data loss.

The app crashed very frequently, making it hard to capture important data in one go.
Auto-sync and auto-publish features in the application did not work properly, leading to the loss of customer data as well as notes entered into the application.
The interface was not intuitive and processes took very long with multiple screens and clicks involved.
The users were taking notes in physical journals to avoid data loss.
Historical data was hard to access within the app because visits are archived after a certain time period.
It was not possible to capture data for multiple parlours or even for a specific animal.

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Why is Digital Transformation
Important?

Successful meat producers and processors in the 21st century need to be extremely productive, efficient, and resilient if they are to stand the test of digital, the data driven, revolution in the sector. It plays a pivotal role in driving optimum outcomes by controlling and managing data across the value chain.

Building the Solution

Completely Revamping the UI/UX for the Cross-Platform App

The new and revamped cross-platform application helped the client overcome the issues they were facing with the existing application. The solution was easier to understand and more intuitive, so the users didn’t have to rely on technical knowledge to be able to use it properly.

Our Approach

Understanding The User Journey
We conducted an intensive discovery that lasted between 6 and 8 weeks, trying to dive deep and understand the intricacies behind the challenges and issues being faced by the client. After making different user roles and dissecting the pain points for each, we suggested a complete revamp of the UI/UX for the mobile application.
Building Wireframes & Designs
We then went on to rethink and remap the workflow to be able to design it in the easiest, most intuitive manner. We designed wireframes that minimize effort for the client and enabled them to accomplish the same tasks within a couple of taps.
Development
Our development team then took over and recreated the UI/UX to build a new and improved solution for the client.
Deployment, Testing & Training
We deployed the solution after minimal training was given to explain the new features as well as the interface changes.

The Solution

The Resulting Transformation

An Intuitive App Offering a Seamless Experience

The solution enabled many users who didn’t even use the application to leverage the benefits of the analysis and actionable information available in the app. It helped improve the overall user experience and made it easy for the users with little to no technical knowledge.

Improved Control

The consultant now has the control to be able to decide the auto-publish duration, since the data is automatically saved after every 15 minutes.

More Intuitive

The app is now more intuitive and gives options to the users to personalize their experience by marking their frequent tools and customers.

Time and Convenience

The digital notebook redefined convenience for the users that used to carry their physical notebooks with them on visits to avoid data loss.

Customization

The reports are shorter and crisper and can be customized according to the user’s preference.